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On Web page Search Engine Optimization Factors Do They Matter?

Let's hop into our Net time machine and take a trip. Nowadays we're headed back in time to 2000 in World wide web time, that seems like 100 years ago. Youre an Search engine marketing professional and you want to create a book on how to get to the best of search engines what do you talk about? Meta tags are definitely on the way out. Hyperlinks help but this is cutting edge stuff not the basis of your book. So you speak about keyword density. You say if you want to get ranked extremely for a specific term, you require to have that in your title and you require to have it show up towards the prime of your page, and in other parts of the web page and have your page be keyword dense for your selected topic. And Im not talking about 1-three% keyword density one hundred% keyword density for a word really worked for some phrases.

Ahh, the memories. The days when keyword density in fact mattered.

Back to late 2006. Keyword density is dead. To get another perspective, you can have a view at: building link. DEAD! In reality the question comes up if its even essential what content material is actually on your webpage or if it all depends on links.

Lets take some popular examples first go to and type in the word failure. The first outcome youll see is President George W. Bushs bio. Go ahead and look at the web page, and tell me how many times the word failure shows up on the web page. Yep zero.

To be fair, lets go back to again, now kind in waffles. The quantity a single outcome youll see right here is John Kerrys internet site. Go ahead and count the number of times you discover the word waffles on that page. Certainly zero once again.

So whats going on here? The reason George Bushs and John Kerrys site are showing up so very for failure and waffles is since of anchor text. (This certain tactic really has a name referred to as GoogleBombing but thats for a distinct day.) A big number of web sites, have hyperlinks pointing to George Bushs internet site with the word failure in the hyperlink.

So what ought to this tell us initial of all, quit worrying so a lot about perfectly optimizing your site and commence worrying about what the web sites linking to you say.

Now I need to say that possessing the keyword you want to rank highly for in your tag and possessing relevant content on that page does certainly support, and if youre targeting a very competitive word, then youll want to have relevant content material on your web page. However, dont worry about having exact keyword densities for your pages theyre not assisting you, in fact they could be hurting you given that the search engines discovered out that ranking by keyword density was very easily abused so now they really penalize sites that are deemed overoptimized or as well keyword dense. To research additional info, people can check-out: internet high pr backlinks. Just write naturally and leave it alone thats what the search engines want.

Alternatively, make positive the links pointing to your site tell your story and say what your web site is about. As an alternative of links that say click here, get hyperlinks that say widgets or whatever your website is about.

Just before I finish right here, I want to give you my favored example for Google Bombing. Go to the property web page of This time variety in French military victories and click the Im Feeling Lucky button. Absolutely nothing against, the French, but thats hilarious. My sister discovered high quality backlinks by searching books in the library. Click on the French military defeats hyperlink for a excellent laugh..

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